OUR STORY
A Growing
Global Footprint
Founded in 2015 in Boston, what started as a single local event quickly grew into something bigger: a global platform for youth empowerment and cultural exchange.Since then, the Let It Fly Classic has been hosted in: Boston, Puerto Rico, Johannesburg, Cape Town, London,Kigali
With new locations and continued expansion planned for 2026. Across every city and community, our mission remains the same: celebrate talent, uplift communities, and create lasting opportunities through basketball, culture, and connection.
Impact Beyond the Game
Each Let It Fly event leaves behind more than memories. Through four key initiatives, we create impact that continues long after the final buzzer.
Court Refresh
We rebuild and revitalize basketball courts, transforming them into safe, vibrant spaces where youth can play, connect, and grow for years to come.
Scholarships
We award scholarships to local students, not just athletes, who demonstrate leadership, academic drive, and community impact.
Community Enrichment
We collaborate with local artists to paint inspiring murals and partner with service organizations to create special days of joy, engagement and community pride.
The Hoopbus
We bring the Hoopbus to local schools and neighborhoods, creating exciting spaces for youth to play, connect, and express themselves.
WHY BASKETBALL
“Basketball is a game that creates safe spaces, unites neighborhoods, and reflects a culture youth embrace. At a time when young people feel disconnected, basketball offers a genuine way to build community.
Let It Fly is built on this power—connecting people, celebrating culture, and creating pathways for the next generation.”
Kyle Umemba
Co-Founder, Let It Fly
